Product designer with an obsessive eye for detail. Walk through startups from MENA to Switzerland.
Portfolio ['20–'25]
Featured cases
[04]
Oumua Smart Breathing Trainer
As a UI/UX Designer, I was responsible for the full redesign of Oumua — a mobile app that pairs with a smart breathing trainer.
I restructured core user flows based on real feedback from the market, introduced new training mechanics and motivational systems, and built a clean, scalable design system with ~100 components. The redesign aims to improve clarity, retention, and overall experience as the product scales in the U.S. market.
Health tech was a new domain, but it gave me valuable cross-industry insights I now apply across projects.
Swisstronik
1m+ transactions in day
Leading design at Swisstronik from scratch, I created a cross-platform ecosystem for a blockchain-based data privacy product.
I developed a UX-focused design system with 150+ components, restructured complex flows for mobile and web, and simplified dense technical information into clear, usable interfaces. The design work was aimed at attracting developers and investors, lowering the barrier to entry into Web3 technologies, and preparing the product for integration with evolving European crypto regulations.
28%
wallet creations
after redesigning onboarding
37%
developer sign-ups
after onboarding update
42%
testnet transactions
after SDI demo launch
Tawasal Super App
3m+ downloads from the App Store & Google Play
I was Lead Designer at Tawasal, where I built the internal design team and defined the product direction for a secure messenger that evolved into a Super App for the MENA region.
I kept all design processes in-house to ensure consistency, and developed a cross-platform UI system based on Apple HIG and Material You (M3). Beyond messaging, I led the design of multiple micro-apps, including a news hub, a digital wallet, and others – broadening the platform’s scope and usability.
36%
in daily sessions
across integrated mini-apps
~50%
design-related developer requests after the design system rollout
2.3x
faster discoverability of key features after integrating the Discover Center
Numa QR Payments
At Numa, a European startup focused on QR-based restaurant payments, I was responsible for designing the full client-side experience of their web application, as well as the public-facing landing page.
Within a tight timeline, I built a lightweight design system and designed all payment flows — from direct payments to advanced split scenarios (by amount, by dish, or by number of guests). I designed and built the landing page in Framer, from concept to launch. The collaboration is ongoing as the product evolves.
28%
wallet creations
after redesigning onboarding
37%
developer sign-ups
after onboarding update
42%
testnet transactions
after SDI demo launch
Extra cases
[a lot]
'25
Designtegrate
A social hiring platform built with deep AI integration. Users can check their suitability for potential jobs based on their skills, portfolio and key requirements.
'25
Currency exchange flow in T-Bank
A mobile banking experience focused on currency exchange and international accounts. I streamlined user flows to make cross-border operations simple and intuitive.
'24
Jet Rent App
A premium jet rental app with advanced filtering and instant booking. I designed a smooth search and checkout flow tailored to different jet types and environmental preferences.
'24
Unknow messenger
A concept messenger designed for the Filipino market. Focused on data efficiency, low-end device support, and easy contact discovery in communities with limited connectivity. Prioritized simple flows and chat-first navigation for users new to digital communication.
'23
zeroDay Market
A peer-to-peer trading platform concept built around privacy and token-based transactions. Designed minimal listing flows, crypto wallet interactions, and a dark UI optimized for mobile-first use.
'22
Carsharing App
Concept for a city-focused carsharing app. Simplified booking with predictive routing and quick access CTAs. Prioritized soft visuals and fast onboarding for new users.
'22
Gold project
A prototype for a gold investment platform. Explored clear data visualization, secure KYC, and a clean, premium look aligned with fintech expectations.
'20
Online shop for influencers
E-commerce concept for creators selling merch. Focused on mobile-first UX, fast checkout, and clean product cards that emphasized individual branding.